According to new research, Gen Z isn’t just reshaping shopping – they’re redefining how brands earn their attention. Unlike older generations who discovered products through TV, magazines, or word-of-mouth, today’s teens navigate a digital-first world where social media drives discovery. They crave engaging content but aren’t easily convinced. 

Instead, they take a practical, research-driven approach, weighing price, quality, and social proof before making a purchase. Traditional advertising alone won’t win them over; they trust what feels real, transparent, and relevant. 

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